On-Page SEO Techniques: Complete Guide (20 Tips 2018)

on-page seo

Today we are going to focus on complete on-page SEO technique because this is where SEO beginners should naturally start.

we need to first cover on-page and off-page small summery.

On-page SEO: In this process, optimizing your site pages and content writing style to show up on search engines.
Some things that you can do in this category are optimizing your all tags, Heading, URLs, keywords, images optminazation and more.

Off-page SEO: In this process, SEO has to do with website ranking and all of the metrics that affect it that don’t have to do with the content on your page. These things include domain age, backlinks, and social media effort.

 

1.Write Quality Content

Content is king, so be sure that it’s free of spelling and grammatical errors free.

Google has no direct way of determine,  “The Quality of Content.”

If you’re trying to get by with low-quality content and “trick” search engines, you will surely fail in blogging.

If you are unable to write engaging content, people will not spend much time on your website, your bounce rate will increase every day, and your rankings will down.

But metrics, like.

  • Time spent on site,
  • Repeat visitors,
  • Website bookmarks
  • Shares all count

Note: Duplicate content dangers for your website and your blogging career.

 

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2. Increase Content-Length

SERPIQ found that long article tends to rank significantly higher on Google’s first page and more share on social media.

Analyze other website posts for your target keyword and see how many words they have.

Longer posts tend to rank better because there is typically more information there. For instance, this post is over 2,000 words.

 

3. Sub-Heading

Use Sub-Heading tags (H2, H3. H3…)

You should write more subheading in a single post

Follow this all tips

  • Write multi subheading (you should include H2 tag for sub heading)
  • Include your keywords in the headline tags but don’t just keep repeating

Note: include only one H1 tag in one post

 

4. Page Title

The page title is very important on-page SEO element. H1 tags means Headline and therefore your Title should be wrapped around this tag.

Page title
Page title helps attract more visitor and tells the search engine, what the page is about for proper indexing. Google’s algorithm places a lot of weight to Title tag to identify what the web page is about

Preferably, if possible, include your main keyword staring or the title.

Yoast SEO also prefers include your focus keyword at starting of the main title.

Note: The purpose of Headline is to tell search engine,  “How the content is structured for readability.”

if possible, add keyword at the beginning of the title, the more weight it carries in search engines.

  • length between 50 and 60 characters
  • Title should be unique
  • should be compelling
  • Use the brand name in title

For Example: 

Title of this post is:  On-Page SEO Techniques: Complete Guide (20 Tips 2018)

On-Page SEO is focus keyword of this title which include stating in this title

 

5. Improve Meta Description

Many people igore to include meta descriptions for their pages. The meta description is second most important factor of on-page SEO.

Meta description tag
Meta description help, searchers see when they search for something. these are some meta description tips.

  • It should be around 130 to 160 characters in every post
  • Meta description should be actionable and have a hook that grabs the audience attention
  • It should include a call-to-action
  • Add your focus keyword in meta description, you can also add relevant keywords
  • not repeat your main keyword in meta description

Don’t make a generic one, every post meta description should be unique

 

6. Use Image

Image is very important for best killer content writing. If you’re using images on your post, be sure that they are related to your topic and use relevant alt text and captions.

Note: the problem with images, they add to the loading speed of a page.

So, before uploading image in blog first of all, optimized the all images manually.

If you’re using WordPress for blogging simple install this best image optimized tool.

  • Tinypng plugin
  • EWWW Image Optimizer
  • Smush Image Compression and Optimization

You manually compress image size online with the help of Tinypng website.

Best practices for using images:

  • Add your keyword in image ALT
  • NOT to use copyrighted images
  • Add at least one image in very post
  • Rename your images to keyword

 



 

7. URL Optimization

When creating your post be sure to have an SEO-friendly URL, That uses keyword phrases naturally.

Its very important for both “search engines”  and visitors.

Optimizing your URL is very important for maximum SEO.

Best URL should be less than 6-7 words which are separated with hyphens ‘’.

Best Example of URL

good and bad url

follow this all URL Optimization points

  • Avoid ugly default urls which generated automatically.
  • Include only focus keywords in URL

Note: include your main keyword in your post link URL.

 

8. Internal Links

Content links are very useful when used properly. These are links that are placed within your article posts, which redirect people to other relevant pages on your site.

Best place of internal links

  • Add keyword in internal links (Don’t use keywords only for your internal links)
  • Add only links which match your article’s topic
  • No add more than 10-15 internal links per page
  • Add the internal links in the main article on your webpage (not include in the footer or sidebar)

There are many methods that you can use to improve your internal linking structure.

When interlinking, try to use a keyword as the anchor text, but be very careful not to overdo it.

The main being; content links and permanent navigation links.

 

9. External Links

If you’re adding lots of external links in your article, Panda and Penguin give a penalty in your website and decease your search engine ranking.

While linking out to external websites, you should link to high  authority websites only.

You can use a nofollow tag to avoid passing your link juice to potentially bad sites.

Note: add only high quality external links which related to your article otherwise remove.

 

10. Keyword Density

its very important, Including relevant keywords throughout your content.

its helps search engines work out what your content is about.

Note: keep your keyword density to roughly 1.5% percent with a mix of LSI keywords.

Use your focus keyword once in the first paragraph and again in the last paragraph.

And use it in the content where it makes sense.

 

11. Mobile Friendliness

In a Google survey found, 60% of the audience in Google are now coming from mobile devices.

This means that, if your site is not mobile friendly, you’re losing half of the potential traffic.

Make sure that, Your website is mobile friendly or not.

Check your site with the Google mobile friendly tool and fix your problems.

If your website doesn’t support mobile, simply change your site theme.

 

12. Sitemap

This is especially important on websites added sitemap for every page and post.

The Yoast SEO plugin automatically create your all pages sitemap.

google sitemap
Note:

In Yoast SEO plugins select all this page no-index

  • Category
  • Post Tag
  • Author page
  • Affiliate marketing links

 

13. Increase Site Speed

Website speed is more and more important for SEO point of view. According to MunchWeb, 75% of users wouldn’t come back to a site if it took longer than 3 seconds to load.

Website speed performance of your website remains and is a strong ranking factor.

Some important point for improve website speed

  • Optimize images for performance (compress image size)
  • Use a fast server such as VPS, Cloud
  • Use light-weight theme
  • Enable various caching mechanisms

website speed
You can easily check your site’s loading speed using the excellent GTMetrix.com

CDNs and cache plugins are best option fo website speed, but investing in premium hosting is the no.1 thing you can do to make your site faster. Thetechlogy using big rock cloud hosting plan.

What Use CDN Networks?

A CDN is a network of servers that will deliver your content using the closest server to your visitor

 

 

14. Add Social Sharing Buttons

Social sharing buttons encourage distribution of your post across multiple platforms, which can send signals to search engines that your content is valuable.

social shares generate more eyeballs on your content.

In fact, a study by BrightEdge found that prominent social sharing buttons can increase social sharing by 700%.

 

15. Add LSI Keywords

LSI keywords are synonyms that Google uses to determine a page’s relevancy.

search for your keyword in Google and scroll down to the “Searches Related” area at the bottom of the page.

 

16. Add Modifiers

Using modifiers words liks

“2018”, “best”, “guide”, “checklist” and “review”

can help you rank for long tail versions of your target keyword.

Add this words in your main title and sub heading.

you can also using in whole content.

There are lots of modifiers available, simply search your topic related keywords in google its provide hung amount of words.

 

17. Blog Comments

Many people believe that blog commenting is not important, but they are wrong.

Blog comments are more important.

Google’s Gary Illyes, blog comment indication that people like your article and interact with the page or this can really boost your SEO.

Some important point for commenting

  • Before publishing comments, Always moderate
  • Only approve comments that are relevant to the article
  • Don’t approve comments when user doesn’t use a real name
  • Always reply to every comment comments

 

18. Anchor Text Optimization

Anchor text is not only a primary element of SEO, but also a secondary as well. For instance anchor text plays a huge part in keyword prominence, internal linking, and more!

  • Over optimization of anchor text
  • Analyzing anchor text
  • Anchor text distribution
  • rel=nofollow and anchor text

 

19. HTTPS / SSL

Google recently announced that having an HTTPS enabled website could  boost your rankings in the search engines.
But it’s not that simple, there are a few on-page SEO caveats you should know as an SEO in details which describe in this article.

  • HTTPS / SSL as a ranking factor
  • SSL and on-page factors
  • common mistakes

 

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20. Domain Names

Choosing a domain name is a near permanent decision, and one that shouldn’t be taken lightly.

Learn more about domain names and SEO, EMD’s, new gTLD’s and so much more.

While having a good domain name won’t make or break your entire SEO strategy, it could help move things along in other ways.

  • exact match domains
  • moving domains
  • gTLD’s



 

Conclusion

These 20 techniques are best ways that you can improve your on-page SEO performance.

This all technique will help to get your pages working better and to get your entire.

on-page SEO pays to spend some time implementing these to improve your site.

if you have nay question and suggestion which related to on-page SEO leave your comments below & feel free to share this post in your social media.

SEMrush