Bounce Rate and Boost Your Conversions 2018 (20 New Tips )
What is Bounce Rate?
Bounce Rate measure the behavior of visitor to a website. This is part of Google analytics.
Simple answer is:
“When an audience enters your website on any particular page and leaves from that very same page without taking any other actions.”
Important links of this Article:
- What is Bounce Rate?
- How to check Bounce Rate?
- How to Bounce Rate Calculated?
- What is a Good Bounce Rate?
- 1. Improve Your Website Design
- 2. Create Awesome Content (Content is King)
- 3. Use Sidebar Widgets and Promotions Sparingly
- 4. Write longer content
- 5. Interlinking structure
- 6. Avoid The Use Of Pop-Ups
- 7. Use of Multimedia
- 8. Check your website Mobile friendly
- 9. Surveys and Polls
- 10. Update your outdated content
- 11. Reduce your Broken Links
- 12. Make all external links open in a new window
- 13. Target your Traffic in Best place
- 14. Targeted Keywords
- 15. Optimize 404 Pages
- 16. Use Video in your post
- 17. Effective Headlines
- 18. Make Your Site Readable
- 19. Add Clear Call To Actions
- 20. Optimize your Website speed
How to check Bounce Rate?
Bounce Rate is part of Google Analytics so, check follow this path step by step.
Step #1. Open your Analytics.
Step #2. See your website bounce rate.
How to Bounce Rate Calculated?
Bounce Rate calculate by total number of 1 page visits divided by the total number of entries to website.
For Example: if the home page of website receives 1000 visitors in one month, and 500 visitors leaves the site after viewing the home page without proceeding to any other pages.
Then the bounce rate of homepage 50%
What is a Good Bounce Rate?
This is average bounce rate of website.
40% – 60% content site
30% – 50% lead generation site
10% – 30% service site
40% – 60% blogs
20% – 40% e-commerce site
21 Ways to reduce your website Bounce Rate
1. Improve Your Website Design
If your website navigation is not good, visitor has no reason to stay after visiting your site and this is big reason your website bounce rate increase.
Heatmap tools test, how your navigation is working and also figure out ways to improve on your CTR.
If you are running your website on a popular CMS like WordPress that are thousands of themes you can easily use.
Your website design and content need to be attractive target visitors.
People don’t spend time on sites that look terrible and are not easy to navigate.
If you are not know about programming language, don’t worry use CMS software?
There are many CMS available on internet like WordPress, Joomla that have thousands of premium and free themes you can invest in to get you up for beautiful design.
2. Create Awesome Content (Content is King)
if you don’t have useful content there is no reason for a person to stay on your website and that will end up in a bounce.
If you like our content, please let us know below in the comments!
And of course with any content you need to make sure it is organized in a readable fashion.
Separate headers with appropriate H2 and H3 headers and split up longer posts.
Keeping your blog fresh with up-to-date content
Blog content usually has the highest bounce rates of all pages types.
This is ways to decrease your website bounce rate.
- Clear headers and subheading.
- Check your content error free.
- Include a clear call-to-action in your site
- Remove unwanted code and design.
- Make sure your content font big and dark color.
3. Use Sidebar Widgets and Promotions Sparingly
If you are not showing next post or related post then user leave your blog after reading the post.
Your website sidebar can play a big role in reducing bounce rate.
So I recommended showing “related posts” or “popular posts”
- Use WordPress plugin like, YARPP that show the related post.
- Show related posts by category or tags.
- Show related posts.
- Show your popular posts in the sidebar.
If you are not familiar with WordPress, You can customize your site through coding and show popular posts by week, month.
Note: Remove all useless widgets from your site’s sidebar and try to include only widgets “Popular Posts” and “Recent Articles”.
You can also use all this important thing.
- Tag cloud
- Social media widget
- Email subscriber field
Showing related posts with images/thumbnails also works.
4. Write longer content
Are you writing a super long posts?
Many SEO expert analyzed that longer content tends to rank significantly higher on Google’s first page.
Aim for at least 1800 words for every post and website page.
Simply add it wherever you want, and your post will split into multiple pages.
You have to be very careful when doing this because if you do not have a sufficient amount of content on each page, your bounce rate very high..
You can see lot of big name sites like
- NY Times
- Wall Street Journal
This all brand write big content of peace’s and utilize this technique.
- Longer content generate business leads.
- Longer articles attract backlinks and organic traffic from search engine.
- Your audience appreciates comprehensive posts that delve into intricacies of their pain points. They won’t need to jump on 10 different websites to get the same information.
- You can launch a marketing campaign solely by repurposing these amazing content pieces.
5. Interlinking structure
Internal linking allows people to visit more pages on your site, thus lowering your bounce rate.
The goal of your internal links should be to invite people to look further on your site.
Your internal links can be contextual or separated from your content, like the ones shown at the bottom of this article.
By internal linking your readers can know about other content of your site without having to search for it.
Interlink only if it is related to the article and you can also do this to your old articles.
Internal linking is good SEO practice to increase your search ranking and it can help you to decrease bounce rate.
It can create user interest and make them click through to another page on your site.
if you use lot number of internal linking to another post, it will reduce your bounce rate.
Try to link between your old articles as reference.
6. Avoid The Use Of Pop-Ups
The good old controversy of whether you should use popups or not on your website.
In 2013, 70% of people thought irrelevant popups were annoying.
Neil Patel saw an 46% increase in signups by using a popup on his site.
So what should you do? Well keep in mind that if it does annoy people the popups could increase your bounce rate. So use them cautiously.
Pop-ups are good for promoting your services and subscriptions. But many people not like this type of activity.
it may cause them to leave your site’s page at once and possibly increase the bounce rate.
70% of users said that they found unrelated popups to be annoying.
There is always is a controversy whether you should use popups or not.
Popups have also been confirmed on some sites to significantly increase conversions and sign ups to your email lists.
Some popups are well aimed and designed and they will convert visitors into readers, which improves conversion rates.
7. Use of Multimedia
Use Multimedia in your website page or blog.
There are many type of multimedia which help to reduce your bonce rate.
Add at least one video in every post or page.
Add image in all post or page, you see I’m using lot of image in single post
Add one infographic Image in your every post. This is best trick to reduce bounce rate.
8. Check your website Mobile friendly
By 2014, this time many people browsing sites on their phone.
Means your website needs a mobile interface that work now.
If someone visits your site from a phone and it’s not mobile optimized, they will have a horrible experience which will lead to a bounce or negative pogo stick signal.
Most WordPress themes are responsive and mobile-friendly.
But I highly suggest you browse your site on both a smartphone and a tablet to see how it looks.
A recent study by ConversionXL showed that when Bullymax optimized their site for mobile, they got a purchase conversion rate uplift of 24.5%.
If your website on WordPress then don’t worry every WordPress theme mobile friendly.
How to check website mobile friendly or not?
First open Mobile-Friendly Test – Google Search Console
Enter your website URL’s
Ensure that your site’s has a responsive to provide mobile users with a great user experience.
Your website not responsive? Tell me in the comments below I will guide you, How to create mobile responsive website.
9. Surveys and Polls
This is the best way to interact with your readers and visitors.
You can ask them some questions or suggestions. You can check the results, and you can predict whether they will stick around or not.
If you don’t yet even have your own website or blog, then check out MonetizePros,
They have plenty of awesome tutorials that’ll help you to start your Blogging journey within a couple of minutes easily.
Do you know any other tip to improve/reduce bounce rate? Please share it in the comments!
10. Update your outdated content
Every time update your old articles with fresh information, the reader will surely love your blog post.
If your old posts from 2005 are still showing in the search engines, visitors may click, take one look at the date, and then bolt.
They may never even bother to check the newer content you’ve created.
If your older posts are still getting traffic, why not freshen them up and make them more current?
Changes in technology and trends make nearly any post “refreshable,” so take a stroll down archive lane and see what you can do to modernize it.
A few ideas:
- Update statistics
- Find new examples
- Add a case study
- Incorporate new insights
11. Reduce your Broken Links
Fixing broken links is very important for as it pertains to both web performance and reducing your bounce rate.
As it pertains to bounce rate, broken links can increase the rate at which visitors leave your website.
A great free tool to analyze broken links is Google Search Console. As you can see, this website below has some work to do.
If you have lot of broken links will cause a poor user experience. So remove you’re all broken links it’s very important. Check your broken link with this tool Broken link checker.
12. Make all external links open in a new window
If your website on WordPress, use Open external links in a new window that will automatically open all external links in anew tab.
Otherwise, you simply add this code in your link
<a =href=”https://www.example/com/” target=”_blank”>link</a>
13. Target your Traffic in Best place
if your blog post related to fashion then your target audience which interest in beauty and fashion.
There are many social media group and community where hung traffic.
Share your blog post in this type of group.
Simple search in Facebook group fashion you can see list of fashion related group.
Similarly find this type of group and community on
- Google Plus community
- LinkedIn page
14. Targeted Keywords
Use clear and relevant keywords. it should be to what visitors search on your landing page or search engine. Otherwise, they will close your website.
Suppose your post related to Digital Marketing.
Consider your post title like, “Top 10 Digital Marketing technique 2018”.
And you optimize this post title with wrong keywords like “Digital Marketing hack” or “Marketing information”.
So, first optimize your title and search your best keyword.
There are many tools which help in this problem like.
This is best free tools which help find your keyword which suitable for your title and post, simply add your niche and search.
15. Optimize 404 Pages
This directly relates to broken links as we discussed above.
There will always be times where there might be broken links you haven’t had time to fix yet, and that is where a 404 page comes in.
Many blogs have ugly 404 error page. That makes the bounce rate to bounce more.
Your visitors will leave your site and look elsewhere for the information they were looking for.
16. Use Video in your post
Videos are highly engaging and grabs attention more so than text or even images. You can use a full screen video as a background, or add it next to your call of action.
Videos are powerful. You can use animations, music, audio, narration, colors, and so many different forms of persuasion tools.
You can create a very effective video presentation with small budget by hiring a freelancer.
Even if that’s the case, let the user decide when to play it instead of springing it on them the moment they hit your home page.
Note: Not use Autoplay Videos in your website or blog
17. Effective Headlines
The language you choose naturally impacts the click-worthiness of your headline.
Some of the rationales that you can include in your headlines are:
Here are examples:
- 10 Tips to Write Blog food blogging article
- 15 Tips Website speed (Proven technique 2018)
Each page’s title should match the content within that page.
Use this all important tips in Heading and growth your website CTR.
- Use Simple but Powerful Language
- Target a Keyword with High Search Volume
- Make a Bold Statement
- Include Numbers in Your Headline
- Ask a Strange or Funny Question
- Create a Sense of Urgency
- Use specific numbers & data in your headline
- Utilize a unique rationale
18. Make Your Site Readable
One of the biggest contributors to a high bounce rate is badly written content.
What is badly written content?
It’s not really got anything to do with grammar or spelling mistakes but it’s more about how that content engages people.
For that to happen you need to make sure your content is easy to read and draws people in.
If you have read my content for some time, you know that all my paragraphs are short, easy to read, and clearly written.
You can do that by doing things like
- Adding sub headings
- Adding images
- Making text bold/italic/underlined
- Adding bullet pointed lists (like this one)
- Breaking your content down into smaller pieces
Did you know that content readability can have a great impact on bounce rate?
Short, clean paragraphs tend to do better than long paragraphs.
Most website visitors “scan” content and only read what interests them.
Therefore it is important to always keep your readers in mind while designing your site and structuring your pages. So that you make an appropriate choice in design, fonts etc. and keep your bounce rate as low as possible.
Majority of content on most websites is in text format. It is unfortunate that this important part of any website’s user experience is often the most neglected one.
However, it is one of the most important and crucial element that could shape your site’s visual appeal.
Make sure that text on your website is easily readable on all devices. It shouldn’t be too small or else users will have to squint or zoom in to read it. Use big font in website which easy to readable.
Typography or readability is not just limited to choosing the font size and color.
You also need to make sure that the text on your website looks beautiful.
There should be enough line spacing, padding, and margins to make text look clean and beautiful.
Another important point to consider is the language. Use an easy to understand English language in a normal conversational tone.
19. Add Clear Call To Actions
You can have a beautifully-designed page, but if it doesn’t have a clear call-to-action (CTA) you will be doing damage to your bounce rate.
Every page on your site should have a specific goal in mind.
- A homepage that leads to a sign up trial, a lead magnet download, or a piece of content
- A blog post that provides a lead magnet or content upgrade
- An about us page that leads to a page where you show case studies from other clients
20. Optimize your Website speed
This is big factors for high bounce rates is website speed.
60% of traffic will abandon website that takes more than 3 seconds to load.
- Many new blogger use heavy theme
- To much website optimization
- Not use too much plugin
- Compress your website coding (JS, CSS, files)
- Use best hosting services
- Before uploading image first optimized your all image
- Use custom fonts
If your website on WordPress, use W3 Total Cache plugin
W3 Total cache best plugin for compressing website and many other feature
- Optimized your website database
- Clear all type of cache
- Solve your website leverage problem
- Compress your CSS, JS files
- You need optimized your website on Content Delivery Network
There are many company which provide free CDN services.
- Photon by Jetpack
- Coral CDN
And also choose best hosting services because if you are really serious about increasing your site speed then use a good hosting.
If you want advance tips for improve your website speed leave your message in comment box.
I hope this guide helped you bounce rate knowledge
Now I’d like to turn it over to you:
What was your favorite resource from this guide?
Or maybe you have an excellent piece of content that you think I should add.
Either way, let me know by leaving a comment below right now.
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